INTRODUCTION

While working at Excel Earthings, I had the opportunity to play a pivotal role in the design and marketing of their products. Over the course of my time there, I developed more than 30 product designs and contributed extensively to the creation of visual assets such as banners, posters, brochures, and advertisements for both their website and social media platforms. This work allowed me to combine my technical design skills with creative marketing strategies, helping to enhance the company's digital presence and brand visibility.

In terms of product design, I used AutoCAD to develop detailed 3D models, ensuring that each design met both functional and aesthetic requirements. Once the models were created, I utilized Lumion and Adobe Creative Suite to bring these products to life through high-quality renders. The rendering process transformed the 3D models into realistic images, providing a clear visual representation of how the products would look and function in the real world. In addition to still images, I created animated videos that demonstrated the installation processes and highlighted the key features and properties of the products. These animations were especially valuable for explaining complex technical information in a simple, engaging way, both for potential clients and internal teams.

Working at Excel Earthings also gave me invaluable experience in collaborative teamwork. I regularly collaborated with the engineering department, sales department, marketing department, and the production unit. This cross-departmental teamwork enhanced my understanding of the entire product development lifecycle, from initial concept design to the final, ready-to-use product.

• Engineering Department: I worked closely with engineers to ensure that the designs were not only aesthetically pleasing but also functional, safe, and manufacturable. This collaboration deepened my technical knowledge of engineering specifications and product feasibility.

• Sales Department: Engaging with the sales team helped me understand the market needs and customer preferences, allowing me to tailor designs that would meet client demands and improve marketability. This insight was crucial for ensuring that the products were both innovative and commercially viable.

• Marketing Department: My collaboration with the marketing team was essential for creating effective promotional materials. Together, we developed strategies for showcasing products through digital channels, advertisements, and social media campaigns. I learned how to align visual design with branding and messaging to enhance customer engagement and product appeal.

• Production Unit: By working with the production unit, I gained firsthand exposure to the manufacturing process, which broadened my understanding of how products move from the design phase to actual production. This experience was instrumental in helping me create designs that were not only visually compelling but also practical and cost-effective to manufacture.

Through these diverse collaborations, I gained a comprehensive understanding of the end-to-end manufacturing process, from initial design and development to final product deployment. This hands-on experience in product design, combined with my ability to create impactful marketing materials, significantly contributed to the success of Excel Earthings' product lineup and digital presence.